Market Research & Library Resources
The Keller Center is pleased to welcome Willow Dressel, Engineering Librarian, and Ashley Faulkner, Interdisciplinary Quantitative Research Librarian, to the Entrepreneurial Hub on Thursday, March 30th. Willow and Ashley will present a workshop on market research and the various resources available at the Princeton University Libraries.
For a new business venture to be successful, you need more than just a great idea. You also need information. You need information about the habits of potential customers, what your competitors are doing, funding opportunities, and more. Willow and Ashley endeavor to help students locate information relative to their own startups more easily, and all within Princeton's library system.
This workshop is open to all Princeton undergraduate and graduate students and postdocs. Registration is required and dinner will be served.