Cartful is a fashion discovery engine that focuses on making new, up-and-coming brands accessible. Our mission is to highlight these brands as a worthy alternative to big-box retailers by being a "StumbleUpon for fashion," allowing users to easily discover and shop these brands based on their personalized preferences.
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    Andreas Dias '17

    Andreas is a rising senior majoring in Computer Science, with certificates in Technology & Society and Portuguese at Princeton University.  After helping work on a robot that broke the world record for the fastest bipedal robot, he became interested in entrepreneurship.  After some failed small startups on his own, Andreas joined Cartful as CTO and cofounder.  Cartful has the potential to become the place for online shopping for any fashion brand and ultimately product.  On-campus Andreas chairs the Princeton Society for Hispanic Professional Engineers, plays Club Soccer, serves as a Peer Career Advisor, and has Co-Directed two different teams for Princeton Entrepreneurship Club.  Andreas’ current side hobbies include robotics, learning more about design principles, and playing videogames.

    Program: 2016 eLab Summer Accelerator

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    Haonan Du '17

    Haonan Du is a rising senior majoring in the Woodrow Wilson School and will work as Cartful’s Marketing/Business Development intern. She hails from Southeastern Minnesota, where she first discovered interests in hiking, cooking various cuisines, and reading dystopian novels. Whenever not at Princeton or at home, Haonan can probably be found exploring the world and writing about it for the Princeton Traveler. 

    Program: 2016 eLab Summer Accelerator

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    Dennis Guo '18

    Dennis is a rising junior majoring in Electrical Engineering with a certificate in Computer Science. With a background in fine arts, he enjoys the intersection of aesthetic visuals and sound design in engineering. His hobbies include playing ice hockey, animation, and of course, drawing.

    Program: 2016 eLab Summer Accelerator

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    Jennifer Lee '17

    Jennifer Lee is a junior majoring in molecular biology, with certificates in computer science and engineering biology at Princeton University. At the age of 16, she started her own innovative fashion company, Verque, and self-wrote the utility patent for the flagship product. Currently, Jen is the CEO/Founder of Cartful, a new social shopping site that allows users to purchase from over 300 brands all on one site to bring small brands to the forefront of people’s minds. She believes in Cartful as not only a discovery platform, but a unique platform that allows Cartful to curate multi-channel, multi-brand data to enable insights for companies to make smarter decisions. On campus, she is the current Co-President of the Princeton Entrepreneurship Club and is on the executive board of Princeton Innovation, the Entrepreneurship Club, and organizes the Social Impact Conference. Besides her interests in entrepreneurship, she loves golf after playing competitively for the last 12 years and is a published food blogger. 

    Program: 2016 eLab Summer Accelerator

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    Frances Ling '19

    Frances is a rising sophomore studying Operations Research Financial Engineering with an emphasis on computer science. She is from Southern California originally and loves exploring Los Angeles as often as she can. In her free time, you can find her taking pictures of delicious foods to post on her food Instagram! She also plays tennis and loves reading.

    Program: 2016 eLab Summer Accelerator

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    Folasade Runcie '18

    Folasade Runcie is a rising junior majoring in Philosophy with a certificate in African American Studies. After undergraduate, Folasade plans on attending business school. At Princeton, Folasade is the Vice President of the DiSiac Dance Company and looks forward to being a Residential College Adviser for the next two years. Folasade also studies the violin and likes playing tennis. 

    Program: 2016 eLab Summer Accelerator