EGR 201: Foundations of Entrepreneurship

EGR 201: Foundations of Entrepreneurship is designed for sophomores in order to give them an understanding of the power and processes of entrepreneurial approaches early in their Princeton careers so they can apply that understanding to their academic and other pursuits during much of their undergraduate experiences and beyond.  There are no academic prerequisites for EGR 201.  Students from all backgrounds and disciplines are welcome.  There are also a limited number of spots in the course for juniors and seniors who have not completed other Keller Center entrepreneurship courses.


Entrepreneurship is about creating value for the benefit of others. It’s about innovating, marshalling limited resources, building and inspiring teams, and persisting through challenges and uncertainty, often by trying, learning from what happens, and then trying something better. The mission of EGR 201 is to equip each student with the concepts, approaches, and techniques of entrepreneurship and how to apply them to achieve positive change in whatever endeavors they chose to pursue. The course employs several experiential methods of teaching and learning so students will understand how they can follow an entrepreneurial path in a variety of organizations (e.g., startup companies, non-profit or social ventures, small businesses, or new groups within established enterprises) and in life. Among the learning opportunities in the course are discussions of real cases situations across a spectrum of endeavors and stages of development which are led by the course instructors as well as other faculty members and guest entrepreneurs.

EGR 201 classes will meet on Tuesdays and Thursdays from 11:00AM - 12:20PM.

Sample Reading List

"Crazy is a Compliment" by Linda Rottenberg
"The Lean Startup" by Eric Ries
"Business Model Generation" by Alexander Osterwalder
"Obtaining Need Funding for your Startup Enterprise" by Ed Zschau
"Crossing the Chasm" by Geoffrey Moore
"The Innovator’s Dilemma" by Clayton Christensen


Kef Kasdin is a general partner at Battelle Ventures, where she has led the firm’s early stage investments in cleantech and created several companies based on Department of Energy Lab technologies. As Founder and CEO of Proterro, she was named among the top people in the bioeconomy for four years in a row. Prior to moving back to New Jersey, she was the general manager of a $1-billion division and the first Executive in Residence, Office of the Chairman at 3Com, where she led several intrapreneurship initiatives. Kef is also involved in several nonprofit activities including serving on the Boards of Directors of Third Way; Princeton AlumniCorps; and Jewish Family & Children’s Service of Greater Mercer County. She received her BSE degree with highest honors from Princeton in 1985 in what is now ORFE, with a certificate in Science and Policy from the Woodrow Wilson School; and an MBA from Stanford University in 1989.

Questions and Requests

If you have questions or requests regarding EGR 201, you may send an email to Victoria Dorman at