Ronda Siegel, Marketing Director, IBM

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Ronda Siegel is a strategic marketing leader who has experience across multiple marketing disciplines.  She is currently leading global demand generation for IBM’s Banking & Financial Markets, Insurance, and Watson Financial Services business units.  Her worldwide team is responsible for delivering qualified pipeline and win revenue. The marketing priorities are to be buyer centric, data driven, and outcome focused.   Key areas of responsibility include:
• Integrated Campaigns
• Content Marketing
• Events & Global Conferences
• Web Infrastructure
• Social Media Initiatives
• SaaS Solution Launches
• Customer Reference Development
• Analytics & Metrics
• Vendor Management
During her career Ronda has also been in sales management and spent many years in Business Partner ecosystem development. 
Ronda holds a Master of Professional Studies in Interactive Telecommunications (ITP Program) from New York University and graduated from Cornell University with a Bachelor of Arts. www.linkedin.com/in/rondasiegel
 

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