How to Build a Consumer-Facing Mobile Product

Date and Time: 
Location: 34 Chambers Street
Speaker: Geoff Cook


The Keller Center is pleased to welcome Geoff Cook, CEO and co-founder of The Meet Group, to the Princeton campus on Thursday, February 8, 2018. The event is open to Princeton students, faculty, postdocs and staff. Dinner will be served and RSVP is required.



It may start with a product but that's not where it ends. To build an app today, you need more than a great product, you need to create a culture built for the long run. Not only that, you need to stay in control: you need to not get fired from the product you conceived, and you need to own the decision to sell. Geoff Cook grew a company out of his Harvard dorm room to a multi-million dollar exit. He then did it again, founding a second company and selling that one for $100 million in cash and stock.

Cook will cover how you achieve exit velocity on a shoestring budget, how you build a culture, and how to not lose control in the bad times (and guess what, there are mostly bad times). So come with questions, and enjoy some inside baseball from one of the survivors of social mobile.

About the Speaker

Geoff Cook is the CEO of The Meet Group (NASDAQ: MEET), a maker of mobile meeting apps with 4.5 million daily users and 15 million monthly users. The Meet Group started out as a single brand, which Geoff grew to over $30 million in revenue before merging with a public company in a $100 million deal. Since then, Geoff has led the company to acquire three additional social apps -- Andreessen Horowitz backed Skout for $55 million in Q4 2016 and if(we) for $60 million in Q1 2017 – to become The Meet Group.  Recently, Cook announced it had executed a definitive agreement to acquire LOVOO, the #1 social dating app in German-speaking countries (Germany, Switzerland, and Austria), for $70 million in cash. The Meet Group earned $76.1 million in 2016, representing 34% year over year growth. The company has guided to over $120 million in revenue in 2017. 

Geoff has won a number of awards, including Ernst & Young Entrepreneur of the Year Award for the Philadelphia region in 2011. Other awards include Deloitte Technology Fast 500, #3 Fastest Growing Company in North America; Best Places to Work in Pennsylvania (2012 and 2011); AlwaysOn Global 250 Top Private Companies (2011); Power Book, Global Dating Top 100 (2017). 

Geoff previously founded EssayEdge and ResumeEdge from a Harvard University dorm, which he then sold to the Thomson Corporation in 2002. He lives in Princeton, NJ, with his wife, two daughters, and son.