Sheila Pontis, PhD: Understanding and Designing For People


Location: Friend Center, Convocation Room

Speaker: Sheila Pontis, PhD. Information Designer and Princeton Lecturer


Are you a designer in need of practical tips to conduct human-centered research?

The Keller Center's The Creative Mind & Leadership Series begins the spring season on Wednesday, February 13, at 5:00 p.m. in the Friend Center.

Princeton University lecturer, author, and design thinking expert Sheila Pontis, PhD. will discuss her new book, Making Sense of Field Research, A Practical Guide for Information Designers with Charles Kreitzberg, Senior User Experience Advisor at Princeton University. 

How can you help people understand something complex if you don't understand people first? Rather than rely on intuition or assumptions, information designers need evidence gathered from real people about how they think, feel, and behave in order to inform the design of effective solutions. To do this, they need field research. Sheila Pontis, PhD will give us the tools and methods to do just that.

Sheila Pontis, PhD is an information designer bridging theory and practice with nearly 20 years of experience combining design research and design thinking with information design in education, healthcare, research, and transportation. She is trained in information design and ethnography, and has a deep interest in understanding people, and creating solutions to address their needs and behaviors. Her work and research focus on understanding how people interact with information, particularly the process and methods people use. Sheila studied Graphic Design at University of Buenos Aires, and went on to specialize in Information Design, receiving her PGDip and MPhil at University of Barcelona. After finishing her PhD in information design at University of the Arts London, she worked on sensemaking and visualization projects as research associate at University College London. She taught at Ravensbourne College and Goldsmith University in the UK, and Rutgers University and Parsons School of Design in the US. Currently, Sheila currently teaches courses about information design and design thinking at Princeton University, and is a partner at Sense Information Design, a New York-area design consultancy promoting understanding in all aspects of collaboration and communication.

Charles B. Kreitzberg, PhD is a senior consultant, manager & award-winning designer of user-experience with world-class skills in: strategic UX, product conceptualization, team management, integrating UX with agile, UI design, usability research, wireframes, and user-centered design. 

This event is free and open to the public. Reception to follow, registration required.