Workshop: Business Plans & Entrepreneurship


Location: 34 Chambers Street, 115

Speaker: Richard Ash, Mason School of Business at William & Mary

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The Keller Center welcomes Richard Ash, clinical professor of business (emeritus) at the Raymond A. Mason School of Business at William and Mary, to the Princeton campus for a series of three workshops this fall. The series is designed to both guide and assist those interested in the creation, selling, financing and valuation of both smaller enterprises and new startup businesses. It is a hands-on series with discussions focusing on the successful outcome of your project /concept. Students may register for any or all of the workshops but are highly encouraged to attend all three in the series. The sessions run from 5 to 6:30pm. Dinner will be provided and separate registration is required for each session.


Session I: Business Plans & Entrepreneurship (10/23)
In the first session we will discuss and show how to effectively write business plans, put them together, understand their purpose and, most importantly, ultimately get them read by possible investors, lenders and collaborators.

Upcoming Sessions

Session II: Selling Yourself and Your Project/Concept to Others (11/6)
This session will be dedicated to enhancing your abilities to create and foster a positive action by the participant(s) to whom you are pitching. It includes how to organize your “pitch,” understanding the elevator pitch concept, and assisting you in presenting effectively with the objective of receiving a positive response from your audience.

Session III: Understanding the Financial Aspects (11/27)
In this session we will discuss the Pre/post money valuation of your project while building and understanding financial statements in an easy to convey manner. We will also discuss term sheets & a step by step process on how to value your project in order for you to best understand how much of the project you would be expected to give away.

Speaker Bio
Richard Ash, JD, Fordham University, School of Law. Teaches second-year courses in Entrepreneurship and Venture Capital, Management and Financing of Small Business Enterprises and Entrepreneurship and Private Equity. Extensive teaching experience includes Hofstra University and the Darden School of Business at the University of Virginia. Creator and CEO of such firms as Dilon Technologies, Inc., a medical device company, Chairman and Chief Financial Officer of Mentech Advisors, Inc., President and Chief Executive Officer, of Roan Venture LP, a Venture Capital Innovation Incubator Company, Managing Partner, Janus Group LTD., Managing Director, which provides specialized service in Financial Management, Restructuring, Financing and unique investment banking for small and intermediate-sized entities and VenCap, Inc., a Venture Capital SBIC, President & Chief Executive Officer and formed Mentor Technology Ventures, LLC, a Venture Capital firm. Professor Ash also served as Senior Officer responsible for Personal and Corporate Financial Projects Division in Corporate Finance Division at J P Morgan, Morgan Guaranty Trust Company of New York, and at Drexel Harriman Ripley, Vice President - Corporate Finance 1971 and serves as an advisor to NASA and the Department of Energy (Jefferson Lab) and a commercialization advisor to the National Science Foundation. New York Stock Exchange arbitrator. Several Board of Director seats including Hyco International. Director of the Mason School of Business Entrepreneurship Center. Winner of several major teaching awards including the MBA Outstanding Professor Award, Mason School of Business, The College of William and Mary, 2005, and the Alfred N. Page Teaching Award, 2006.