Most people today are burdened by information overload. In the words of John Naisbitt, “we are drowning in information but starved for knowledge.” While people often point to the sheer amount of information available as the core problem, the reality is that people can actually process vast amounts of information if it’s organized and presented properly.
Writing for the web is very different from writing for print. The way people decide what to focus on, how they scan for information and how they process details are different. If you are concerned with developing content for the web or any online product, this session will provide you with several techniques, based on cognitive psychology, that make it easier for users to extract meaning from on-line information. Techniques include:
- Using context to increase comprehension
- Providing details on demand
- Using hierarchy and white space to facilitate scanning
- Accessibility considerations: fonts and colors
Requests for accommodations can be made when you register to attend. Please provide at least 7 days advance notice.
Speaker Bio
Charlie Kreitzberg is an award-winning designer of user-experience with world-class skills in: strategic UX, product conceptualization, team management, integrating UX with agile, UI design, usability research, prototyping, and user-centered design. His designs are deep, blending simplicity with power and usability.
He is a thought leader, author and speaker, with over 60 publications. He has served as an expert witness in high-profile patent disputes.
A computer scientist and cognitive psychologist with experience managing hundreds of projects, Charlie brings wisdom, pragmatism and an ability to get cross-functional teams to work together effectively.
Prior to joining Princeton University, Charlie was CEO of Cognetics Corporation, a user experience and Innovation consultancy. His early work on hypertext was one of the influences that led to the World Wide Web.
He is founding editor of User Experience Magazine. He served on the Boards of the User Experience Professional's Association, the Society for Information Management, the Computer Science Advisory Board for the College of New Jersey and the Human-Computer Interaction Lab at the University of Maryland.
He holds an MS in Computer Science and a PhD in Cognitive Psychology.
Who can attend?
Open to students, postdocs, research scholars, faculty, staff, and alumni.