Human-centered design begins with the premise that to design something worthwhile we must begin with empathy and observation. However, the exploration of data and broad context is sometimes missing. This talk will focus on ways that data can help raise question that will point us towards people to interview and engage. Fred Leichter, Founding Director of the Rick and Susan Sontag Center for Collaborative Creativity, will discuss this framework and show a case study from his professional experience. Come prepared to look and analyze.

Requests for accommodations can be made when you register to attend. Please provide at least 7 days advance notice.

Speaker Bio

Fred Leichter is the Founding Director of the Rick and Susan Sontag Center for Collaborative Creativity at the Claremont Colleges. Known as “the Hive,” the center provides a place where students can form creative teams, be intellectually daring and work collaboratively to address ambiguous challenges. It serves the five undergraduate Claremont Colleges: Pomona, Scripps, Claremont McKenna, Harvey Mudd and Pitzer. Fred also serves as a Clinical Professor of Engineering at Harvey Mudd and teaches Human-Centered Design at the Hive.

Prior to these roles, Fred spent 25 years at Fidelity Investments in Boston, most recently as Senior Vice President of Design Thinking and Innovation. Fred designed Fidelity’s first website in 1996 and created a thriving design discipline at the firm. Fred has also been a lecturer and fellow at the Stanford, where he taught a range of classes such as “Designing with Data,” “Designing for the Law” and “Project Joy.”

Fred is also active in the sport of curling. Last year he coached his son’s team at the World University Games in Almaty, Kazhakstan.

Who can attend?

This event is open to 2020 eLab, Jumpstarter, PSIP, and Tiger Challenge students.

Registration is required.