EGR 201: Foundations of Entrepreneurship

EGR 201: Foundations of Entrepreneurship is designed to give students an understanding of the power and processes of entrepreneurial approaches early in their Princeton careers so they can apply that understanding to their academic and other pursuits during much of their undergraduate experiences and beyond. 


Entrepreneurship is about creating value for the benefit of others. It is about innovating, marshalling limited resources, inspiring teams, and persisting through challenges and uncertainty, often by trying, learning from what happens, and trying something better. EGR 201 is designed to equip each student with the approaches and concepts of entrepreneurship and how to apply them to achieve positive change in whatever endeavors they choose to pursue. The course employs several experiential methods of teaching and learning so students will understand how they can follow an entrepreneurial path in organizations and in life. Please see the Registrar's page for more information.

Sample Reading List

  • Linda Rottenberg, Crazy is a Compliment
  • Eric Ries, The Lean Startup 
  • Alexander Osterwalder, Business Model Generation
  • Ed Zschau, Obtaining Need Funding for your Startup Enterprise
  • Geoffrey Moore, Crossing the Chasm
  • Clayton Christensen, The Innovator’s Dilemma

​See instructor for complete list.


Joy Marcus

Reading/Writing Assignments

The primary method of teaching and learning is the reading. analyzing, preparing, and engaging in a classroom discussion of cases describing real entrepreneurial situations in a variety of endeavors and at various stages of development. For some classes, there will be assigned readings that provide the background, approaches, and actionable concepts for addressing the issues of the case.


  • Paper in Lieu of Mid Term - 20%
  • Final Exam - 30%
  • Oral Presentation(s) - 10%
  • Class/Precept Participation - 20%
  • Problem set(s) - 10%
  • Other (See Instructor) - 10%

Prerequisites and Restrictions

There are no academic prerequisites for EGR 201. Students from all backgrounds and disciplines are welcome. However, this course is not recommended for students who have already taken upper level entrepreneurship courses (EGR 491, 495, 497, 498); those students are encouraged to contact the professor directly.


Reserved Seats:

Sophomores Only 1 (L01)
Juniors Only 1 (L01)

Questions and Requests:

If you have questions or requests regarding EGR 201, you may send an email to Victoria Dorman at

Other Information

There will be both a midterm paper and a final term paper that will enable students to practice and apply the learning from the course.