This hands-on course introduces students to analysis and actions required to launch and commercialize a tech company, through the use of Harvard Business School cases, visits from entrepreneurs, and two "field assignments". You will learn how successful entrepreneurs leverage their personal strengths and those of their team members to craft solutions, understand customer needs, build teams, enlist the support of sponsors, and scale their businesses. Through this lens, you will learn conceptual frameworks and analytical techniques for evaluating technologies, markets, and commercialization strategies for creating and growing enterprise value. Please see the Registrar's page for more information.
Enrollment for the course is by written application: https://bit.ly/EGR491-F18-Application.
Applications must be submitted by 6:00pm on 19 April 2018.
Sample Reading List
- Chris Kuenne, John Danner, Built for Growth
- See instructor for complete list
Christopher B. Kuenne
Students must read a case study and supplemental readings 30-65 pages per week. For the midterm and final assignments, students select a start-up and interview the founder. The midterm paper is a written analysis of the company, whereas for the final presentation, students must develop a growth initiative and pitch it as if seeking financing.
- Paper in Lieu of Mid Term - 25%
- Design Project - 12%
- Papers - 8%
- Oral Presentation(s) - 30%
- Class/Precept Participation - 25%
Not Open to Freshmen.
Prerequisites and Restrictions
Enrollment for the course is by written application. Please see above for application date and further information.
The course includes lecture/discussion sessions, readings from articles, classroom discussions of "cases" describing real entrepreneurial situations, and a few visits to class by entrepreneurs to provide current "real world" guidance.