Jennifer Morrow Eident is an industry-leading marketing expert and serial entrepreneur. She is CEO & Co-Founder of Morrow Lane, a full-service, results-driven marketing company focused on high-growth start-ups. Previously she held multiple executive marketing roles and worked at TPG Growth, Cambridge Associates and the High-Tech Investment Division of the Abu Dhabi government. She was also CEO & Co-Founder of Vixely, a leading iPad publication in Women's Health. Jen received her MBA from Stanford University where she helped launch a startup incubator between the d. (design) School and MBA programs. She received her BA from Hamilton College where she played tennis. She serves on the board of or as an or advisor to several start-ups, accelerators, nonprofits and universities including Barnard's Athena Center of Innovation and Stanford University. She is also Co-Founder of Morrow Sloan, a jewelry and lifestyle brand that donates a portion of proceeds to helping female entrepreneurs.