Startup Bootcamp - Female Founders

Female founders are sorely underrepresented (only 2% of venture funding goes to female founders). This bootcamp will give founders the confidence and ability to turn their ideas into reality. This one-day session will give potential founders the opportunity to understand the basics of founding a company, from idea to early financing. It will address issues of gender bias as it affects team leadership as well as obtaining financing. It will be co-taught by Lynda Clarizio ’82.

10:00am - 11:30am  Professor Joy Marcus

• Identifying the problem. Attendees will learn how to identify unmet needs, how to size the needs to determine whether pursuing solution(s) is a potentially valuable exercise.
• Finding the solution. Attendees will learn how to create an MVP of the solution, and how to test and iterate on the MVP.

11:30am - 12:30pm  Lynda Clarizio ‘82

• Leadership. Issues specific to female founders will be discussed. Building a team as a female founder, leadership issues as a female founder.

12:30pm - 1:30pm  Lunch Break/Networking

1:30pm - 3:00pm  Professor Joy Marcus

• Finances Attendees will be exposed to basic financial skills: writing a business plan, preparing a pitch, understanding the financing options.

3:00pm - 4:00pm  Moderated by Lynda Clarizio ’82

• Raising money as a female founder: Panel of Princeton alumnae founders will share fundraising experiences/insights.

This workshop will be held in-person. Location to be announced.

Facilitator Bio

Joy Marcus is class of '83 (SPIA) and a lecturer at the Keller Center for Entrepreneurship in the Department of Engineering. She has taught at the Keller Center since 2014, when she received a James Wei Visiting Professorship. Joy has been a senior corporate executive, most recently as the EVP and General Manager at Conde Nast but have also had several successful start up exits along the way including the IPO of barnesandnoble.com and the sale of French YouTube competitor, Dailymotion, to France Telecom. In that capacity, she has served as a startup CEO and raised early stage capital. She is a regular faculty mentor to the summer eLab program and serve as a faculty advisor to Princeton Student Ventures. She currently runs an investing group, Brilliant Friends that invests exclusively in women led tech enabled startups and is in the midst of raising a fund for that purpose. Her Brilliant Friends co-founder, Lynda Clarizio '82 , who is on the Engineering School Board, will be teaching the Bootcamp with her.