Love & Magic Company is radically reimagining the future of work. Its dynamic co-founders, Chinedu Echeruo and Oshoke Abalu will host a masterclass on “How to Bring Your Idea to Life” and share with you a systematic and scientific approach to organizing your teams and finding product-market-fit faster and with less risk.  

Early-stage product development can make entrepreneurs feel lost in a jungle. It doesn't have to be that way. They’ve combined their experiences launching award-winning technology companies and the best innovation insights of 100+ entrepreneurs and experts to bring you the Beloved Startup Playbook.

During this masterclass, you will learn to lead your team to breakthrough results with a scientific and efficient organization and product development process, with takeaways to include:

• How to launch your minimum viable product (MVP) in 100 days

• How to find Product-Market-Fit in 6 months

•  How to increase your success rate by 5-10x

• How to improve team coordination

Speaker Bios

Chinedu Echeruo is a serial entrepreneur who has dared to invent the future: In 2005, he founded HopStop, the pioneering travel app that helped millions of users navigate public transportation in major metropolitan areas around the world. Apple acquired HopStop. He is now the co-founder of the Love & Magic Company, a tech forward, inclusive-innovation consultancy, focused on transforming startups and corporations alike into what they call "Beloved" organizations.

Chinedu believes that individuals, empowered by imagination and information, can solve virtually any problem.  Chinedu has been featured in media including Bloomberg, Fortune, Wall Street Journal, New York Times, CNBC and more. Chinedu holds an M.B.A. from the Harvard Business School and B.S. in Finance and Accounting (Honors) from Syracuse University.

Oshoke Abalu is co-founder of Love & Magic Company, and pioneers human-centered design solutions that infuse consciousness, energy flow, and inclusivity into global workplace transformations.

A Crain’s 40 Under 40 honoree, she is reimagining the future of work through ecosystem innovations like “Inclusion & Symphony” and “Smiles Per Square Foot”, where people and technology work side by side to improve lived experiences and amplify human potential.

Licensed at the age of 26, as the 179th living licensed black female architect in the U.S., she has since led the transformation of over $1B of workplaces for thousands of individuals in 65 countries. Abalu and her work have been featured in TIME, Smart Planet, Real Simple Magazine, Domino Magazine, Interior Design Magazine, The Network Journal, ABC, NBC, FOX, CBS, Fast Company, and more.

Who can attend?

Open to students, faculty, staff, and alumni.

Registration is required.