Design is key to the success of every company – not only in the classical sense of branding, product and packaging design, but it also plays a key leadership role in innovation, entrepreneurship, and entire customer experience with concepts like design research, entrepreneurial design and design thinking. To be successful in today’s environment, designers must not only know how to tactically design a “thing” but also be skilled developing and executing strategies. This requires a solid understanding of all aspects of the business and can only be achieved by asking the right questions, including the uncomfortable ones.

Requests for accommodations can be made when you register to attend. Please provide at least 7 days advance notice.

Speaker Bio

Claudia Röschmann is a Professor in the Communication Design program in the School of Art and Design as well as Adjunct Doctoral faculty in the Materials Science, Engineering and Commercialization program at Texas State University. She was head of the Communication Design program from 2014 to 2020, and as graduate advisor directed the MFA program, a non-traditional low residency program that utilizes emerging technologies to support digitally engaged learning from 2010 to 2020. She brings 20+ years of international design experience and strategic entrepreneurial thinking to the university where she teaches typography, conceptual strategies, editorial and typeface design, as well as entrepreneurship. In her new role as part of innovation and entrepreneurship efforts on campus she runs virtual Entrepreneur Boot Camps and leads community efforts. She gets very excited about international and cross-disciplinary projects, and speaks at conferences about typography, design thinking and digitally engaged learning. Originally from Germany, she moved to New York in the 90s to work for Vignelli Associates before moving to Austin with her husband, where she runs ROESCHMANNdesign, a design studio focused on brand experiences for non-profit clients. She holds a BFA and MA from the Hochschule für Künste, Bremen, and an MFA from Texas State University.

Who can attend?

This event is open to 2020 eLab, Jumpstarter, PSIP, and Tiger Challenge students.

Registration is required.