If you build it, will they come? Perhaps, but it’s not likely. One of the biggest mistakes entrepreneurs make is assuming that prospective users will immediately recognize and share their excitement about the value of the product. No matter how brilliant the concept, a mediocre user experience raises the cost of acquiring, retaining and developing loyal customers. Whether you are building a technology product or simply creating a website, a great user experience is key to success.

Creating great user experiences starts with developing an unbiased and workable understanding of your users: their needs, goals, frustrations and desires.

In this session, we will look at techniques you can use as lenses to view your users and help shape your product experience:

  • Personas
  • Empathy maps
  • Journey maps
  • Service blueprints

Speaker Bio

Charlie Kreitzberg is an award-winning designer of user-experience with world-class skills in: strategic UX, product conceptualization, team management, integrating UX with agile, UI design, usability research, prototyping, and user-centered design. His designs are deep, blending simplicity with power and usability.

He is a thought leader, author and speaker, with over 60 publications. He has served as an expert witness in high-profile patent disputes.

A computer scientist and cognitive psychologist with experience managing hundreds of projects, Charlie brings wisdom, pragmatism and an ability to get cross-functional teams to work together effectively.

Prior to joining Princeton University, Charlie was CEO of Cognetics Corporation, a user experience and Innovation consultancy. His early work on hypertext was one of the influences that led to the World Wide Web.

He is founding editor of User Experience Magazine. He served on the Boards of the User Experience Professional's Association, the Society for Information Management, the Computer Science Advisory Board for the College of New Jersey and the Human-Computer Interaction Lab at the University of Maryland.

He holds an MS in Computer Science and a PhD in Cognitive Psychology.

Who can attend?

Open to students, faculty, staff, and alumni.

Registration is required.