If you build it, will they come? Perhaps, but it’s not likely. One of the biggest mistakes entrepreneurs make is assuming that prospective users will immediately recognize and share their excitement about the value of the product. No matter how brilliant the concept, a mediocre user experience raises the cost of acquiring, retaining and developing loyal customers.
Whether you are building a technology product or simply creating a website, a great user experience is key to success. Creating great user experiences starts with developing an unbiased and workable understanding of your users: their needs, goals, frustrations and desires. In this session, we will look at techniques you can use as lenses to view your users and help shape your product experience utilizing; personas, empathy maps, journey maps, and service blueprints.
Watch the webinar on YouTube [1:26:45]
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