Seniors in the inaugural cohort of the Keller Center's new certificate Program in Entrepreneurship stood before their professors and peers and pitched their plans for a smartphone app for science education, a non-profit called "Jews for Animals," and an investment and trading tool for people who are not expert investors, along with eight other potential ventures.
Not one of them drew on traditional business models.
Instead, the 11 students presenting at the certificate program's symposium May 10 used a different set of criteria to determine a startup's worth, one referred to several times during the day as "entrepreneurship the Princeton way."
What is that, exactly? Read More...