Entrepreneurship the Princeton Way is defined as follows: you are an entrepreneur anytime you initiate transformation through risk-taking actions and value-creating organizations.
Entrepreneurship is driving enormous social and economic changes that are shaping our collective future. The program has three main aims: to create focused pathways through the curriculum that will allow Princeton undergraduates to supplement work in their major departments with a systematic and coherent understanding of, and practice in, entrepreneurship; to leverage, expand, and enhance the University’s offerings across the liberal arts in order to fulfill the previously stated aim; and to promote an interdisciplinary academic community of undergraduate students, faculty members, and others who share an interest and commitment to learning from and contributing to these areas.
The certificate program exposes students to different ways of understanding, conceptualizing, and for some, building enterprises that create value through positive impact on society, whether through a commercial or social venture. Students will develop necessary skills through a set of practicing courses such as “Venture Capital and Finance of Innovation", “Entrepreneurial Leadership” and “Designing Ventures to Change the World”. But they will do so while developing a contextual understanding of the social forces at work through courses that might include, for example, “History of American Capitalism” or “Psychology of Decision-Making,” and more broadly, by developing an informed understanding of the social and global challenges to which entrepreneurship can seek to contribute.