This hands-on course introduces students to analysis and actions required to launch and commercialize a tech company, through the use of Harvard Business School cases, visits from entrepreneurs, and two "field assignments". You will learn conceptual frameworks and analytical techniques for evaluating technologies, markets, and commercialization strategies. Additionally, you will learn how to attract and motivate the resources needed to start a company (e.g. people, corporate partners and venture capital), prepare business plans, structure relationships, refine product-market fit, and create and grow enterprise value.
Enrollment for the course is by written application, which must be submitted by 11:59 pm on Monday, April 7, 2025. Decisions on applications will be announced before course selection begins.
On Monday, March 31, 2025 at 7:30 pm, there will be an information session about the course in Julis Romo Rabinowitz room A17. The agenda is as follows:
- Brief introduction of the class by Professor Kuenne
- Interactive (optional) discussion simulating what a class discussion of a case might look like
- Open question and answer period to address any questions you might have about the course
To receive materials for the event and to confirm your participation, please RSVP. Boba from Kung Fu Tea and swag from the Keller Center will be provided.
Reach out to the TAs with questions - email Sophia Vernon or email Rosalia Mwidege.
