This hands-on course introduces students to analysis and actions required to launch and commercialize a tech company, through the use of Harvard Business School cases, visits from entrepreneurs, and two "field assignments". You will learn conceptual frameworks and analytical techniques for evaluating technologies, markets, and commercialization strategies. Additionally, you will learn how to attract and motivate the resources needed to start a company (e.g. people, corporate partners and venture capital), prepare business plans, structure relationships, refine product-market fit, and create and grow enterprise value.
Enrollment for the course is by written application, which must be submitted by 11:59 pm on Thursday, April 11, 2024. Applicants who would like to learn more about the course or meet Professor Kuenne and the teaching staff are welcome to come to the EGR491 reception (snacks included!) sponsored by the Keller Center on Tuesday, April 9th at 7:30 pm in Julis Romo Rabinowitz A17. RSVP using this form.
